I design and deploy emails on a weekly basis, reaching an audience of over 2 million Moen owners. My work spans a range of initiatives, from promotional campaigns and engagement efforts to strengthening brand equity and creating automated workflows. Each email is carefully crafted to align with the specific content and featured products. Additionally, I’ve designed targeted emails for Moen Smart Water Network product owners, ensuring a personalized experience for each segment.
Moen DTC Email Campaigns
The Love Your Bath Fall Savings Event
This email series highlighted a promotion on Moen's black and gold product line. Each email in the series was strategically crafted to build anticipation and drive conversions, with the first email introducing the sale and showcasing key products, the second emphasizing product benefits, and the third creating a sense of urgency with a countdown to the sale’s endAfter designing the first email, I maintained consistency throughout the series by carrying over key design elements, such as color and layout, to create a cohesive and visually unified experience.
Moen Smart Water Network - Smart Home Sale
I designed a three-part email series for the Moen Smart Water Network, centered around a Smart Home Sale. The series aimed to highlight the innovative features and benefits of Moen's smart water products, encouraging customers to take advantage of limited-time discounts. Throughout the series, I ensured a consistent visual theme, incorporating smart home-centric design elements and clear calls to action to guide recipients seamlessly through the journey.