For Black Friday 2024, Moen launched a promotion on kitchen and bath products through email and paid media ads. The campaign included six social media posts and a four-part email series. I was responsible for overseeing the art direction, manipulating product images and integrating them into custom backgrounds using Adobe Photoshop. Additionally, I used Figma to ensure consistent typography and visual elements across both the digital ads and email designs, maintaining a cohesive brand experience throughout the campaign. This is evident in the data provided by the Media COE, with our Moen DTC PaidMedia campaign for pureplay products seeing an increase in ROAS from $0.62 to $23.12 from March to October 2024.